How Companies Are Marketing Their Brand With Digital Marketing In 2018
Your business website is a powerful marketing tool for generating higher leads; if your potential customers can find it. The content of this video would enlighten you on the best ways to boost website visibility and search engine results. Talking about search engine results, when was the last time you looked beyond the second page of Google, Bing or Yahoo search results? If you just answered “I can’t remember” then you’re like everyone else.
You may already know that the first few sites listed on Google search results achieve their ranking through paid ads, but the other sites that follow them made their ranking through good SEO. The acronym “SEO” stands for “Search Engine Optimization”, and it’s defined as the process of adding or embedding technical or creative contents to a website so as to attract higher rankings on search engines. The technical and creative contents on your website send signals to search engines crawlers, and search engines use these signals to determine the trustworthiness of your website, and how relevant the content of your website is to the search made. It’s based on these criteria that your website is ranked on the search result.
Search engine algorithms are not static, they are periodically refined to accommodate new trends. Hence, to keep your website SEO friendly would require a continuous inflow of good content that is in line with recent adjustments to search engine algorithms. This is usually a big challenge to every small or medium scale business owner.
SEO Marketing experts can also help you manage your website content. We’ll start off by creating an actionable SEO strategy that will work for you and later provide you with a custom audit that measures 300+ SEO factors and outline them based on how relevant they are to your website. This is a huge opportunities to incorporate a digital marketing agency to grow their business.